7 reasons why your website loads slow

Is your website slow? A slow website will cripple the ability of your online business to succeed. Not only will your user experience suffer as people grow tired of waiting for your site to load, but your search engine results through sites like Google and Yahoo will drop drastically. With high speed internet connections and modern web development, there is no reason your website should lag behind. That said, there are numerous reasons your site loads slow; whether it be content issues, code issues, or hosting issues.


  • 1. – Web hosting issues


This is one of the biggest factors in your website’s ability to function properly, and often times is of no fault of the site itself (except that the owner picked a bad web host). Your site may be on a shared hosting package with several resource-intensive websites, which limits how fast your site is going to perform. The hardware and / or software of the host could be setup improperly. Ultimately, this is why you need a reliable web host that is knowledgeable and honest about providing the best hosting possible for your website.


  • 2. – Web pages are not compressed


Compressing your pages results in faster load times of said pages. By adding a line of PHP code to your website, you can compress your site with GZIP and reap the benefits.


  • 3. – Too much code is weighing your site down


Simple and responsive design has proven to yield faster site speed. The larger the file size of your pages, the longer you will have to wait for it to load. This can be solved by writing efficient code (or utilizing CMS’ with efficient coding), linking to external JavaScript/CSS documents, and not having a table-based design.


  • 4. – Image files that are not optimized


Image files are big and often times are a drag on the server. This is why it is important to tinker with file types; you might find that jpg or png result in a smaller file size with minimal (if any) result in quality loss for the image. Also, it is important to look at the size of image you will need. If you have a high resolution image (2000 x 1500) but only need it to be 500 x 300, you would be better served to make the image that size.


  • 5. – Your site does not have caching


Caching allows your website to store certain dynamic files of your site that are accessed more frequently, in turn reducing their load each time they are called for. This is especially true for heavily trafficked websites and those that are dynamically driven by databases.


  • 6. – You built your website with flash


Flash is bad for your website for a number of reasons. Sure, it can add animation to a site and make it look nice. But the code is messy and in turn takes a long while to load. There are plenty of other ways to do similar things with your web development without sacrificing your website’s ability to function like you do when using Flash. Not only will it hurt your site speed, but it’s a death knell for your website’s search engine optimization.


  • 7. – Too much external media


Adding media files (video, music, slideshow, etc) from other websites onto your own means that your site will load as fast as this external source. This might be fine in some instances, but ultimately you are putting your site speed in the hands of someone else. Ideally, you want all your content to be on your web server.

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